Facebook Ads

Facebook Ads That Drives Real Results

At Wealth on WiFi, we don’t just run ads—we create growth stories. One of our most exciting client success stories comes from our partnership with Trap Sushi, a brand that combines anime, cosplay, and Atlanta’s vibrant cultural scene to produce unforgettable event experiences. Using a data-driven and innovative Facebook Ads strategy, we helped Trap Sushi generate ticket sales for just $2.09 each for a $25 event—achieving an 11x return on ad spend (ROAS)!

Real-World Results: Trap Sushi Case Study

Trap Sushi needed a cost-effective way to scale their events and grow their community of attendees. Leveraging the power of Facebook Ads, we developed a custom strategy that tapped into their existing audience base and expanded their reach to new, highly relevant prospects. The result? Several sold-out events, a significantly expanded customer base, and massive brand growth—all while efficiently managing their advertising spend.

Here’s how we did it:

1. Targeting the Right Audiences with Lookalike Campaigns
   We began by building Lookalike Audiences based on Trap Sushi’s email list of over 5,000 subscribers and recent event attendees. This allowed us to reach new people who shared the same interests and demographics as their current fans. For a niche brand like Trap Sushi, this strategy ensured we were showing ads to potential ticket buyers who were already primed to engage.
   

2. Conversion Tracking & Data Analysis
   By implementing detailed conversion tracking, we could monitor every stage of the customer journey and understand which ads generated sales at the lowest cost per conversion. This enabled us to continually optimize campaigns by reallocating budgets to the top-performing ads and pausing underperformers, decreasing the overall cost-per-acquisition (CPA).
   

3. A/B Testing and Creative Optimization
   Effective Facebook ad campaigns require more than just targeting; they demand engaging, scroll-stopping visuals and messaging. We ran A/B tests on various creatives and ad copy to identify the highest-performing combinations. This ongoing optimization process helped us consistently deliver great results for Trap Sushi and can be easily adapted to your business, whether you’re selling tickets to an event/concert, generating leads, or driving e-commerce sales.
   

4. Scalable Strategy for Future Success
   The strategies that worked for Trap Sushi’s initial events became the foundation for future campaigns, allowing for seamless scalability. As a result, our campaigns consistently outperform the standard benchmarks set by our competitors. We use this innovative and data driven advertising model to grow and scale our clients businesses/brands with Facebook Ads. 

Why Choose Wealth on WiFi for Your Facebook Ads?

We specialize in crafting customized ad strategies that align with your business goals—whether you’re promoting a recurring series of events, a music festival, driving leads, or building brand awareness. Our focus on data analysis, conversion tracking, and creative optimization means that we’re always refining and improving our approach to maximize your results.

With our experience working with brands like Trap Sushi, we’ve mastered the art of creating high-ROI campaigns that can be adapted to any business model. Our team of Facebook Ads experts is here to help you get the most out of your ad spend and achieve real business growth.

Take Your Facebook Advertising to the Next Level

Ready to see how our strategies can work for your business? Fill out our contact form or give us a call today to schedule a consultation! Let’s discuss how we can help you reach new customers, grow, and create a lasting impact.