Best Marketing Strategies for Service-Based Businesses in 2024

Feeling like your amazing service is lost in the crowd? Clients just aren't beating down your door? Hold on, friend, because 2024 is about to unleash a marketing magic trick that'll transform your business into a client magnet that dominates your competitors.

Let's ditch the tired old tactics and dive into 5 cutting-edge strategies that will transform your service-based business.

1.  Generate Leads from Google Using Local Service Ads:

Your target market is just around the corner, literally! Google Local Service Ads put your business front and center for local searches, showing you off to potential clients the moment they need your services. 

Imagine topping the search results when someone types "best [your service] near me." Google Local Service Ads make that dream a reality and will have potential customers blowing up your phone.

The best thing about Local Service Ads is that you pay per lead, not for likes or clicks to your websites. You also can dispute bad leads. For more information on what qualifies as a disputable LSA lead, click here. You only pay when a qualified customer calls or messages you, if you have message leads enabled  

If you’d like to get started with Local Service Ads, book a call with me. My team and I have been able to manage over 50+ successful Local Service Ads accounts that generate hundreds of leads per week. 

Bonus tip: Getting set up with Local Service Ads will allow your business to become verified by Google to stand out from the competition and build trust with potential clients.

2. Hyper-Targeted Social Media Domination:

TikTok, Facebook, Instagram, LinkedIn – they're not just for cat videos and vacation pics anymore. They're targeted audience goldmines! Find the platforms where your tribe hangs out, then craft content that speaks their language.

Think of bite-sized social media gems tailored to your platform(s) of choice. Understand who your customers are and create your content with them in mind. Don’t focus solely on selling. Think about adding value in the form of education, information, entertainment, community, or motivation. 

Many business owners get burnt out trying to be everywhere (TikTok, Facebook, X, Youtube, Instagram, etc) and end up going nowhere. Instead, start with 1 or 2 platforms where you can cross-share content and focus on being consistent and learning what works. Once you grow on one platform you’ll be able to scale to include another or hire someone to lighten the workload due to the additional revenue you’re generating. Do your best, but don’t overthink it. I promise you’ll figure it out. 

If you need some help with your social media strategy and are struggling to find success, book a call with me. I’m happy to help. 

3. Content Marketing Powerhouse:

Forget "build it and they will come." In 2024, the thought leaders are winning. Become your local industry expert by branding yourself as the content king or queen of your industry! Share your expertise through short and/or long-form videos, blog posts, podcasts, or live streams. Educate, entertain, and inspire your audience, proving you're the go-to solution for their problems.

Creating content that adds value by answering some of your most common questions and “hot take” opinions is a great way to build a strong brand that people trust and think of when they need you. I understand the thought of shooting and posting a bunch of videos can be intimidating, but today it’s the best way to stay top of mind. Commit to consistently posting, study the data over time to learn what works for you, and grow your business. Remember, consistency is key! 

4. AI-Powered Optimization:

Time is money, and AI is here to save you time! Embrace the power of marketing automation tools to streamline tasks, analyze data, and optimize your efforts for maximum impact.

You can use AI-powered tools to help you create and streamline your content, develop email marketing campaigns, generate new marketing strategies, and even increase your customer reviews. 

A great resource for finding good AI tools based on a specific need or job type is https://www.futurepedia.io/

If you need help figuring out how you can use Artificial Intelligence in your business contact me to schedule a consultation.

5. Use SMS Texting and Email Marketing Funnels to Increase Customer Lifetime Value (CLV):

Your clients are a goldmine, think of how many customers you’ve already done business with would be willing to spend more or send referrals if you asked them! You can easily increase your customer lifetime value by nurturing customer relationships with personalized email sequences and targeted SMS campaigns that offer exclusive deals, valuable content, referral commissions, and reminders to use your services again.

Pro tip: A little personalization goes a long way. Segment your customers and tailor your messages to their needs and interests. By making them feel valued, you'll turn them into loyal fans who keep coming back for more.

This is just a taste of the marketing magic waiting for you in 2024. So, unleash your inner marketing superhero, embrace these strategies, and watch your service-based business soar to new heights!

Remember: Consistency is key. Implement these strategies, track your results, adapt, and refine your approach. With dedication and a touch of marketing magic, you can make 2024 your most successful year to date.